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Website
and programme concepts © Enterprise &
Skills Company 2007
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Site
Last updated
09/04/08
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Cocktail
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Programme Brief Within teams, students are
charged with the task of creating and marketing a New Non-Alcoholic Juice
Drink. First, the students set up a new exciting company, delegate tasks
and then experiment with the winning drinks formula, based on ingredients
supplied by The Enterprise&Skills Company. Throughout
the day the students battle it out to become the most successful company
culminating in final presentations. Programme cost and more
information... Return to
the Programme Portfolio
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Programme Overview
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A business style introduction of The Challenge of the Day
Immediate engagement of
pupils through karaoke style profiling and competitive & fun
business-related quiz
Teams will develop a Company
Name, Logo, Slogan and Brief Mission Statement
Companies allocate a Team
Leader; Finance Team; Marketing Team; Research and Development &
Quality Control
Teams will be enlisted with
the task of producing a marketing campaign based on 4 core elements:
30
second Radio Advert (recorded and played back during end of day
presentation)
Drinks
Coaster designed and displayed
Promotional
Bar Apron
A5
magazine Advert
Companies will begin designing and experimenting with the Best
Formula based on their provided materials
A Cocktail shop creates an
interesting dynamic where students buy in more ingredients to create the
perfect formula
The Live Cocktail Taste
test provides a comical interlude
Students will work on
advertising strategy and final presentation to be pitched to judges,
teachers and students Programme cost and more
information...Return to
the Programme Portfolio
Key skills developed include
Working with others
Problem solving
Numeracy
Communication
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Learner
Outcomes Student
companies learn that in business companies must work together, delegate
appropriately, harness their creative spirit and manage finances wisely.
This Cocktail Challenge brings out all of the creative realities of
business in a one-day programme.
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Detail
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Programme Duration
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1
day
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Student Numbers
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50 - 100
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Year Groups
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From year 9
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Ability Level
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Any
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Target Group
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All
students
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