This programme gives students a taste of the attractive and exciting world of media, marketing and advertising. By harnessing their creative talents and working to a deadline they will deliver a polished showcase launching their new brand. The programme is built around the core elements of the media and features students producing a radio ‘jingle’ and TV trailer in our portable recording studio.
Years 7 to 11. Groups of 30 to 100.
Programme Duration
Full day in keeping with the school timetable.
Programme Overview
-
Student media companies re-brand a product from Chocolate to Pizza working towards a product launch
-
Companies elect key roles, set about thinking of a name and design a logo
-
They will interview their ‘client’ for key facts surrounding the campaign such as target market, brand colours, unique selling points and pricing
-
Merchandise is purchased to enhance their launch and the follow-on marketing
-
During the final hour teams must win the contract by creating and presenting their media campaign and ‘PITCHING’ to their client
Radio - Using our portable recording studio,
students record a 30 second ‘jingle’ incorporating their catchy
promotional song, rap, beat box or poem - of sorts!
Television - After thorough rehearsal students capture on digital video their TV advert promoting their re-launched product.
Learner Outcomes
Students will understand the importance of a brand in the competitive business world while balancing the constraints of a budget. Through strict deadlines the companies must remain consistent whilst engaging the public with their message.
Curriculum Links
-
Media Studies
-
Citizenship
-
Design & Technology
-
Literacy
-
Drama
-
Enterprise Awareness
-
Business Studies
ESC have strict copyright and intellectual property right terms therefore ALL materials and information remain the use of ESC only and cannot be transferred to a third party.