Programme in Brief

Within teams, students are charged with the task of creating and marketing a new non-alcoholic juice drink. After setting up an exciting company, students delegate tasks and then experiment with the winning drinks formula, based on ingredients supplied by The Enterprise & Skills Company.

Globetrotter
Suitable For
Years 7 to 12. Groups of 30 to 100.

Programme Duration
Full day in keeping with the school timetable.

 Programme Overview

  • A business style introduction of 'The Challenge of the Day'.

  • Immediate engagement of pupils through karaoke style profiling and competitive & fun business related quiz.

  • Teams will develop a company name, logo, slogan and brief mission statement.

  • Companies allocate a Team Leader, Finance Team, Marketing Team, Research and Development Team & Quality Control.

  • Basic ’mixer’ juices are distributed - teams begin designing and experimenting with the best formula based on their provided materials.

  • A ‘Cocktail’ shop creates an interesting dynamic where students, working within a prescribed budget, buy in more ingredients to perfect their formula.

  • The Companies prepare to record a video commercial which can either boost sales or tarnish the team’s reputation.

  • The ‘Live Cocktail Taste Test’ provides a comical interlude with live scoring.

  • Students will work on their targeted advertising and final presentations to be pitched to judges, teachers and students.

  • Students will make a final pitch revealing their use of budget against retail price and their overall profit margin.

Learner Outcomes
Students will learn that in business companies must work together, delegate appropriately, harness their creative spirit and manage finances wisely. This Cocktail Challenge brings out all of the creative realities of business in a one-day programme.

Curriculum Links

  • Media Studies

  • Citizenship

  • Literacy

  • Design & Technology

  • Enterprise Awareness

  • Mathematics

  • Drama

  • Business Studies

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