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Go Global is an international language and marketing challenge. Each
team visits pre selected countries. They will receive a brief from a
client based there. The client wishes to launch their product into a
new overseas market and is looking to employ a marketing firm to
take on the project. Each team is tasked with putting together a
pitch to create a new brand identity and vie for the winning
contract.
Years 6 to 13.
Programme Duration
Full or half day option - in keeping with the school timetable.
Programme Overview
From China to France, Germany, Spain or Italy, "Go Global" will challenge students on international culture, language and business basis.
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Students work in small teams taking on the role of a British Marketing Company pitching to win international contracts.
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The groups will be given 3 countries to visit.
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In each country they will receive a brief from a client based there.
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The client wishes to launch their product into a new overseas market and is looking to employ a marketing firm to take on the project.
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Each task will include a cultural quiz, for each correct answer they will receive currency from that country which they will need to convert back into English pounds.
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Teams are tasked with putting together a pitch to create a new brand identity and vie for the winning contract.
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The client has lined up a panel of judges from the country with which they wish to break into. These judges will hear each pitch and decide upon who wins the contract.
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Teams must take into account language, currency, and cultural/business etiquette.
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The group with the most points at the end of their global travels will win the ultimate "Go Global" challenge.
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The winning group will receive certificates and prizes for their winning efforts.
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Humanities
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Languages
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Citizenship
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Business Studies
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Numeracy
"You can't live in the world today, and you can't do business in the world today, unless you are a global citizen"
Margaret Lee
Learner OutcomesThere is a great deal of competition in this global marketplace and students will need to understand the difficulties of trading on an international scale. They must take into consideration cultural empathy and language barriers. Ultimately they will need to pitch their clients’ product displaying linguistic flare and innovation.
Curriculum Links